With a deep understanding of strategy and execution,
I bridge the gap between creative content and business growth.


My approach is simple:
Create content that captures attention and drives results.

Here’s my story 👇

My career started at R/GA, a New York-based creative innovation company.

There, I led campaigns for brands like Google and Shopify.
I learned how to deliver creative work at scale

and how to drive key marketing objectives.

Later, I joined Kitchen Stories, a food media platform in Germany.
We reached over 4 million global viewers every month.
As part of the senior leadership team,
I translated company vision and OKRs into content that engaged audiences across platforms.

As a food lover, I also launched my own Instagram channel where my videos regularly reach millions.

Now, I inspire a community of 60,000+ followers.
And show them that cooking healthy can be both fun and delicious.

I’ve been involved at every level:
✅ Big-budget commercial campaigns
✅ Leading creative teams to create content at scale

✅ Crafting content hands-on for my own channel

Whether it’s workshops that upskill teams,
Strategic content planning that aligns with business goals,
Or coaching that unlocks creativity—
I’m here to make sure your brand stands out in the crowded digital space.

My approach

Lead with Purpose

Creating meaningful content requires vision. A clear purpose shapes your brand’s voice and direction, helping you create work that not only stands out but stands for something.

Strategic Clarity

A great content strategy is a blueprint for growth. Your content should be directly tied to business objectives, driving results you can see. No jargon, no guesswork—just a clear path that connects your brand’s story to its goals.

Master the Details

The difference between a flop and content that captivates is all in the details. The hook, the story and the editing turn a good idea into a great piece of content. When you nail the execution, your audience won’t scroll past.

Fail Forward

Test new ideas, embrace what doesn’t work, and refine what does. Iteration is the key to discovering what resonates with your audience. Growth comes from taking risks and always pushing forward.